Local search marketing is a tactic that is becoming increasingly important every single day on and off line. Google states that over 20% of searches conducted on the search engine have local intent, therefore it is essential to optimize online marketing efforts for your location. Sarah Moraes enlightens readers on the true power of local search marketing for your business.

Pirates and Spanish galleons, clues to undiscovered hoards, and more--here is a collection of rich lore and legends, facts and myths, that will appeal to the treasure-seeker in everyone.

"I doubt that today's kids will be able to resist Alvin Schwartz's new collection of stories . . . It's just as exciting as his earlier gatherings of tales." --"The Washington Post Book World

""An excellent work on a high-interest subject, this will be a natural for book talks." --Starred, "Booklist

"An NCSS-CBC Notable Children's Trade Book in the Field of Social Studies

In the Preface to the third volume, we described the evolution of this Series and the changes that have taken place in the field since the first volume appeared. The contents of the current volume continue the com mitment to a broadly based perspective on research related to con sciousness and self-regulation which was embodied in the previous three volumes. Chapters are included which consider the role of con sciousness in cognitive theory and clinical phenomena. Several of the contributions to this volume are concerned with the nature of self-reg ulation and the role of conscious processing in the mediation of self regulated behavior. Most of the authors adopt a psychobiological ap proach to their subject matter. Our selection of contributors with a bias toward this approach reflects our own views that the psychobiological approach is a very fruitful one and that the "architecture" of the nervous system places important constraints on the types of theories that are possible in this emerging area. While the subject matter of the chapters in this volume is quite diverse, the contributions are united by their emphasis on the impor tance of consciousness and/or self-regulation in the understanding of behavior and experience. We have selected what we believe is repre sentative of the best theory and research in the diverse areas which bear on the theme of this series, maintaining a balance between basic and clinical research."

Hardbound. Advances in Accounting Education is a refereed, academic research annual whose purpose is to meet the needs of individuals interested in the ways to improve their classroom instruction. Major changes are occurring in accounting education as a result of recommendations from the Accounting Education Change Commission, the American Institute of CPAs, the Institute of Management Accountants and the American Assembly of Collegiate Schools of Business (the accrediting agency) and the new 150-Hour Requirement. We publish thoughtful, well-developed articles that are readable, relevant and reliable. Articles may be either empirical and non-empirical. They emphasize pedagogy, i.e., explaining how teaching methods or curricula/programs can be improved.